Yes, we've all got something to say on the issue. There are a number of things I could bring up about the release of the iPad this week, but for now, the one that has been bugging me is how Steve Jobs has classified Apple's newest device, or more importantly, how he classifies netbooks. Jobs' pitch is that the iPad fits in as a third device between the iPhone and the MacBook, and that a netbook does not. It's been long know that Job's has a dislike for netbooks and sees them as just 'cheap laptops', but that he would see them as an additional device for someone already owning a laptop is something I find a bit odd, and throws up the question as to whether Jobs actually understands why netbooks are so popular in the first place.
I currently own a MacBook Pro, which I use for my primary work machine and home machine. This has been great in terms of choosing to work at home some days, or at a friends studio on others. But constantly having to pack up and lug around a laptop plus accessories has started to get a little tedious after two years. When I went back to uni last year, I started toying with the idea of separating these machines. An iMac for work and a netbook (hacked to run OSX) for all else. Netbooks are a lot less intrusive for use in a lecture, on public transport or just to carry around in a shoulder bag, all things where a 15, or even a 13 inch MacBook is little too bulky.
Jobs is right in one sense. A netbook doesn't do anything better than a laptop, but it does do everything a laptop does at a super portable size. Something the iPad does not, and cannot do. I think Casey Reas said it best in a tweet the day of launch:
The iPad is for consuming media, not producing media -- I don't like that direction
Maybe I'm wrong, but I believe by locking the iPad to the iTunes app store, Jobs has isolated the students and professionals who are looking for a machine to produce on, and who don't have a spare $500 to drop on an additional device just for browsing the web, watching movies or listening to music.
Comments [0]